Brands approach Plixxo when they want to start a campaign for promoting their product or service. They either shortlist specific influencers that they wish to work with, or they lay down a criteria like reach, city, gender, category of influencer, etc. based on which we invite influencers to participate in the campaign. Usually there are limited spots - so the first ones to confirm their participation on Plixxo get the campaign. If we reach the upper limit of number of influencers who can participate, the remaining influencers (who accept the campaign) get ‘Wait-listed’. If any confirmed influencer drops out, the wait-listed participant automatically gets invited.